:root{
  --graphite:#22252A;
  --paper:#F2F0EC;
  --ink:#121417;
  --mist:#6B7178;
  --oxblood:#71202F;
  --oxblood-light:#A8394B;

  --display:'Archivo',system-ui,sans-serif;
  --body:'Source Serif 4',Georgia,serif;
  --utility:'IBM Plex Mono',ui-monospace,monospace;

  --s1:4px; --s2:8px; --s3:16px; --s4:24px;
  --s5:40px; --s6:64px; --s7:96px; --s8:160px;

  --spine-x:clamp(16px,4vw,72px);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:16px;
  line-height:1.65;
  font-synthesis-weight:none;
}

.wrap{max-width:1060px;margin:0 auto;padding:0 var(--s4);position:relative}

/* ---------- spine ---------- */
.spine{
  position:absolute;
  left:var(--spine-x);
  top:0;
  bottom:0;
  width:1px;
  background:linear-gradient(
    to bottom,
    var(--graphite) 0%,
    var(--graphite) var(--pivot,42%),
    var(--oxblood) var(--pivot,42%),
    var(--oxblood) 100%
  );
}
@media (max-width:899px){ .spine{left:var(--s3)} }

.col{margin-left:calc(var(--spine-x) + var(--s5))}
@media (max-width:899px){ .col{margin-left:calc(var(--s3) + var(--s4))} }

/* ---------- header ---------- */
header{
  border-bottom:1px solid rgba(34,37,42,.14);
  background:var(--paper);
}
.hdr{
  max-width:1200px;margin:0 auto;padding:var(--s4);
  display:flex;align-items:center;justify-content:space-between;gap:var(--s4);
}
.wordmark{
  font-family:var(--display);font-weight:600;font-size:19px;
  letter-spacing:-.01em;color:var(--graphite);text-decoration:none;
}
nav ul{list-style:none;display:flex;gap:var(--s5);margin:0;padding:0;align-items:center}
.navlink,.navbtn{
  font-family:var(--utility);font-size:12px;letter-spacing:.09em;
  text-transform:uppercase;color:var(--graphite);text-decoration:none;
  background:none;border:0;padding:var(--s2) 0;cursor:pointer;
  font-weight:500;
}
.navlink:hover,.navbtn:hover{color:var(--oxblood)}
.navbtn::after{content:' \25BE';font-size:9px}
.menu-wrap{position:relative}
.menu{
  position:absolute;top:calc(100% + 12px);right:0;min-width:290px;
  background:var(--paper);border:1px solid rgba(34,37,42,.18);
  list-style:none;margin:0;padding:var(--s2) 0;display:none;z-index:20;
}
.menu[data-open="true"]{display:block}
.menu a{
  display:block;padding:var(--s3) var(--s4);text-decoration:none;
  color:var(--ink);font-size:15px;line-height:1.35;
}
.menu a small{display:block;font-family:var(--utility);font-size:11px;
  letter-spacing:.06em;color:var(--mist);margin-top:5px;text-transform:uppercase}
.menu a:hover{background:rgba(113,32,47,.06);color:var(--oxblood)}

/* ---------- type ---------- */
.eyebrow{
  font-family:var(--utility);font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--mist);margin:0 0 var(--s4);
}
h1{
  font-family:var(--display);font-weight:600;
  font-size:clamp(44px,8.2vw,80px);line-height:.94;letter-spacing:-.035em;
  margin:0 0 var(--s5);color:var(--graphite);
}
h2{
  font-family:var(--display);font-weight:600;
  font-size:clamp(28px,3.6vw,40px);line-height:1.12;letter-spacing:-.022em;
  margin:0 0 var(--s4);color:var(--graphite);
}
.thesis{
  font-family:var(--display);font-weight:500;
  font-size:clamp(24px,3.1vw,34px);line-height:1.28;letter-spacing:-.018em;
  margin:0 0 var(--s5);max-width:17em;color:var(--graphite);
}
.sub{font-size:17px;color:var(--mist);margin:0;letter-spacing:.005em}
p{max-width:66ch}
section{padding:clamp(64px,11vw,160px) 0 0}

/* ---------- credential ---------- */
.band{margin-bottom:var(--s6)}
.band h3{
  font-family:var(--display);font-weight:600;font-size:clamp(22px,2.5vw,28px);
  letter-spacing:-.018em;margin:0 0 var(--s5);color:var(--graphite);
}
.brands{
  font-family:var(--display);font-weight:500;
  font-size:clamp(19px,2.3vw,27px);line-height:1.5;letter-spacing:-.012em;
  color:var(--graphite);margin:0 0 var(--s5);max-width:20em;
}
.brands span{color:rgba(34,37,42,.34);padding:0}
.band p{font-size:18px;color:var(--ink);margin:0}

.pivot{
  border-top:1px solid var(--oxblood);
  border-bottom:1px solid var(--oxblood);
  padding:var(--s6) 0;margin:var(--s6) 0;
}
.pivot p{
  font-family:var(--display);font-weight:500;
  font-size:clamp(26px,3.9vw,42px);line-height:1.14;letter-spacing:-.026em;
  color:var(--oxblood);margin:0;max-width:14em;
}

/* ---------- owned ---------- */
.owned-item{
  border-top:1px solid rgba(34,37,42,.16);
  padding:var(--s5) 0;
}
.owned-item:last-child{border-bottom:1px solid rgba(34,37,42,.16)}
.owned-item h3{
  font-family:var(--display);font-weight:500;font-size:clamp(19px,2.1vw,24px);
  line-height:1.28;letter-spacing:-.014em;margin:0 0 var(--s3);max-width:22ch;
  color:var(--graphite);
}
.owned-item p{margin:0 0 var(--s3);color:var(--mist);font-size:17px}
.outcome{
  font-family:var(--display);font-weight:500;font-size:clamp(17px,1.9vw,21px);
  color:var(--oxblood);letter-spacing:-.01em;
}
.todo{
  font-family:var(--utility);font-size:12px;letter-spacing:.05em;
  color:var(--oxblood-light);background:rgba(113,32,47,.07);
  padding:3px 8px;display:inline-block;text-transform:uppercase;
}

/* ---------- depth ---------- */
.depth{display:grid;grid-template-columns:1fr 1fr;gap:var(--s6) var(--s6);margin-top:var(--s5)}
.depth h3{
  font-family:var(--utility);font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--oxblood);margin:0 0 var(--s3);font-weight:500;
}
.depth p{font-size:16px;line-height:1.6;margin:0;color:var(--ink)}
@media (max-width:759px){ .depth{grid-template-columns:1fr;gap:var(--s5)} }

/* ---------- work ---------- */
.work-row{
  display:flex;align-items:baseline;gap:var(--s5);
  border-top:1px solid rgba(34,37,42,.16);
  padding:var(--s5) 0;text-decoration:none;color:inherit;
  transition:background .18s ease,padding-left .18s ease;
}
.work-row:last-of-type{border-bottom:1px solid rgba(34,37,42,.16)}
.work-row:hover{background:rgba(113,32,47,.045);padding-left:var(--s3)}
.work-row .n{font-family:var(--utility);font-size:12px;color:var(--mist);letter-spacing:.08em}
.work-row .t{flex:1}
.work-row .t strong{
  display:block;font-family:var(--display);font-weight:500;
  font-size:clamp(19px,2.1vw,24px);letter-spacing:-.014em;color:var(--graphite);
}
.work-row .t em{display:block;font-style:normal;color:var(--mist);font-size:16px;margin-top:6px}
.work-row .arw{font-family:var(--utility);color:var(--oxblood)}
.work-row.soon{pointer-events:none;opacity:.45}

/* ---------- record ---------- */
.rec{display:grid;grid-template-columns:150px 1fr;gap:var(--s4) var(--s5);margin-top:var(--s5)}
.rec dt{font-family:var(--utility);font-size:13px;color:var(--mist);letter-spacing:.05em}
.rec dd{margin:0;font-size:17px}
.rec dd span{display:block;color:var(--mist);font-size:15px;margin-top:3px}
@media (max-width:759px){
  .rec{grid-template-columns:1fr;gap:var(--s2)}
  .rec dt{margin-top:var(--s4)}
}
.platforms{margin-top:var(--s6)}
.platforms p{
  font-family:var(--utility);font-size:14px;line-height:2;color:var(--ink);
  max-width:none;letter-spacing:.02em;
}
.platforms span{color:rgba(34,37,42,.3);padding:0}

/* ---------- contact ---------- */
.contact{display:flex;gap:var(--s6);align-items:flex-end;flex-wrap:wrap;
  padding-bottom:clamp(64px,11vw,160px)}
.contact img{width:320px;height:400px;object-fit:cover;display:block;background:#ddd}
.contact .txt h2{margin-bottom:var(--s4)}
.contact a{color:var(--oxblood);text-decoration:none;border-bottom:1px solid rgba(113,32,47,.3)}
.contact a:hover{border-bottom-color:var(--oxblood)}
.contact ul{list-style:none;padding:0;margin:0;font-size:19px;line-height:2.1}
@media (max-width:759px){
  .contact img{width:100%;height:auto;aspect-ratio:4/5;max-width:420px}
}

a:focus-visible,button:focus-visible{outline:2px solid var(--oxblood);outline-offset:3px}
.skip{position:absolute;left:-9999px}
.skip:focus{left:var(--s4);top:var(--s4);position:fixed;background:var(--graphite);
  color:var(--paper);padding:var(--s3) var(--s4);z-index:99;text-decoration:none}
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}

/* ---------- case study ---------- */
.cs-hero{padding-top:clamp(48px,8vw,110px)}
.cs-back{font-family:var(--utility);font-size:12px;letter-spacing:.09em;
  text-transform:uppercase;color:var(--mist);text-decoration:none}
.cs-back:hover{color:var(--oxblood)}
.standfirst{font-size:clamp(19px,2.2vw,23px);line-height:1.55;max-width:40ch;margin:0 0 var(--s4)}
.device-block{display:flex;gap:clamp(32px,6vw,96px);align-items:center;flex-wrap:wrap;margin-top:var(--s6)}
.device-block img{width:min(300px,72vw);height:auto;display:block;
  filter:drop-shadow(0 24px 48px rgba(18,20,23,.16))}
.device-note{flex:1;min-width:260px}
.btn{
  display:inline-block;font-family:var(--utility);font-size:12px;
  letter-spacing:.1em;text-transform:uppercase;text-decoration:none;
  color:var(--paper);background:var(--graphite);padding:var(--s3) var(--s5);
  margin-top:var(--s4);transition:background .18s ease;
}
.btn:hover{background:var(--oxblood)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--s5);
  border-top:1px solid rgba(34,37,42,.16);border-bottom:1px solid rgba(34,37,42,.16);
  padding:var(--s5) 0;margin-top:var(--s6)}
.stats .fig{font-family:var(--display);font-weight:600;font-size:clamp(26px,3.4vw,38px);
  letter-spacing:-.026em;color:var(--graphite);display:block;line-height:1}
.stats .fig.hl{color:var(--oxblood)}
.stats .lbl{font-family:var(--utility);font-size:11px;letter-spacing:.07em;
  text-transform:uppercase;color:var(--mist);display:block;margin-top:var(--s2);line-height:1.5}
.stats .cap{font-family:var(--utility);font-size:11px;color:var(--oxblood-light);
  display:block;margin-top:var(--s1)}
@media (max-width:759px){.stats{grid-template-columns:1fr 1fr;gap:var(--s5) var(--s4)}}
.placeholder{border:1px dashed rgba(113,32,47,.4);padding:var(--s5);margin-top:var(--s4)}
.placeholder p{margin:0;color:var(--oxblood);font-family:var(--utility);font-size:13px;max-width:none}

/* ---------- campaign strip ---------- */
.campaign{margin-top:var(--s5)}
.campaign img{width:100%;height:auto;display:block;border:1px solid rgba(34,37,42,.14)}
.campaign figcaption{font-family:var(--utility);font-size:12px;color:var(--mist);
  margin-top:var(--s3);letter-spacing:.04em}
.rename{display:grid;grid-template-columns:1fr auto 1fr;gap:var(--s5);align-items:center;
  margin:var(--s5) 0;max-width:640px}
.rename .was,.rename .now{font-family:var(--display);font-weight:500;
  font-size:clamp(19px,2.3vw,26px);letter-spacing:-.016em;line-height:1.2}
.rename .was{color:var(--mist);text-decoration:line-through;text-decoration-thickness:1px}
.rename .now{color:var(--oxblood)}
.rename .arw2{font-family:var(--utility);color:var(--mist)}
@media (max-width:599px){.rename{grid-template-columns:1fr;gap:var(--s3);text-align:left}}
.aside{border-left:2px solid var(--oxblood);padding-left:var(--s4);margin-top:var(--s5)}
.aside p{font-size:17px;color:var(--ink);margin:0}

/* ---------- milestone chart ---------- */
.loop{margin-top:var(--s6);position:relative}

.msz{
  display:grid;
  grid-template-columns:minmax(0,1fr) 92px minmax(0,1fr);
  align-items:start;
  padding-bottom:var(--s6);
}
.msz:last-child{padding-bottom:0}

/* the rail */
.rail{grid-column:2;position:relative;align-self:stretch;min-height:60px}
.rail::before{
  content:"";position:absolute;left:50%;top:0;bottom:calc(-1 * var(--s6));
  width:1px;margin-left:-.5px;
  background:repeating-linear-gradient(to bottom,
    rgba(34,37,42,.3) 0 5px, transparent 5px 12px);
}
.msz:last-child .rail::before{bottom:auto;height:0}

/* numbered marker */
.mk{
  position:relative;z-index:2;width:46px;height:46px;margin:0 auto;
  border-radius:50%;display:flex;align-items:center;justify-content:center;
  font-family:var(--utility);font-size:13px;font-weight:500;letter-spacing:.04em;
  background:var(--paper);border:1px solid var(--graphite);color:var(--graphite);
}
.msz.insight .mk{background:var(--oxblood);border-color:var(--oxblood);color:var(--paper)}
.msz.launch .mk,.msz.now .mk{background:var(--graphite);border-color:var(--graphite);color:var(--paper)}

/* connector hook from rail to card */
.rail::after{
  content:"";position:absolute;top:22px;width:46px;height:1px;
  background:rgba(34,37,42,.3);
}
.msz.left .rail::after{right:calc(50% + 23px)}
.msz.right .rail::after{left:calc(50% + 23px)}
.msz.launch .rail::after,.msz.now .rail::after{display:none}

/* cards */
.msz .card{max-width:100%;min-width:0}
.msz.left  .card{grid-column:1;justify-self:end;text-align:right;padding-right:var(--s4)}
.msz.right .card{grid-column:3;justify-self:start;text-align:left;padding-left:var(--s4)}
.msz.launch .card,.msz.now .card{
  grid-column:1 / -1;justify-self:center;text-align:center;
  padding:var(--s5) 0 0;max-width:min(30em,100%);
}

.msz .tag{
  font-family:var(--utility);font-size:11px;letter-spacing:.11em;
  text-transform:uppercase;display:block;margin-bottom:var(--s2);
}
.msz.insight .tag{color:var(--oxblood)}
.msz.change .tag,.msz.launch .tag,.msz.now .tag{color:var(--mist)}

.msz h3{
  font-family:var(--display);font-weight:500;
  font-size:clamp(18px,2.1vw,24px);line-height:1.24;letter-spacing:-.016em;
  margin:0 0 var(--s3);color:var(--graphite);
}
.msz.insight h3{color:var(--oxblood)}
.msz p{margin:0;font-size:16px;line-height:1.62;color:var(--ink);max-width:none}
.msz p + p{margin-top:var(--s3)}
.msz .detail{color:var(--mist);font-size:15px}

.msz.now{padding-top:var(--s5)}
.msz.now h3{font-size:clamp(21px,2.7vw,29px)}

/* rename device */
.rename{display:flex;gap:var(--s3);align-items:center;flex-wrap:wrap;margin:var(--s3) 0}
.msz.left .rename{justify-content:flex-end}
.rename .was{font-family:var(--display);font-weight:500;font-size:clamp(16px,1.8vw,20px);
  color:var(--mist);text-decoration:line-through;text-decoration-thickness:1px;letter-spacing:-.014em}
.rename .arw2{font-family:var(--utility);color:var(--mist);font-size:13px}
.rename .now2{font-family:var(--display);font-weight:600;font-size:clamp(18px,2.1vw,24px);
  color:var(--oxblood);letter-spacing:-.016em}

/* campaign figure inside a milestone */
.loop-figure{margin:var(--s4) 0 0}
.loop-figure img{width:100%;height:auto;display:block;border:1px solid rgba(34,37,42,.14)}
.loop-figure figcaption{font-family:var(--utility);font-size:11.5px;color:var(--mist);
  margin-top:var(--s3);letter-spacing:.03em;line-height:1.6}

.cycle{
  font-family:var(--utility);font-size:12px;letter-spacing:.09em;text-transform:uppercase;
  color:var(--mist);border-top:1px solid rgba(34,37,42,.16);
  margin-top:var(--s6);padding-top:var(--s4);text-align:center;
}

/* single column below 860 */
@media (max-width:859px){
  .msz{grid-template-columns:52px minmax(0,1fr);padding-bottom:var(--s5)}
  .rail{grid-column:1;grid-row:1;min-height:auto}
  .rail::before{left:23px;bottom:calc(-1 * var(--s5))}
  .rail::after{display:none}
  .mk{width:40px;height:40px;margin:0;font-size:12px}
  .msz .card,
  .msz.left .card,.msz.right .card,
  .msz.launch .card,.msz.now .card{
    grid-column:2;grid-row:1;justify-self:start;text-align:left;
    padding:0 0 0 var(--s4);max-width:none;
  }
  .msz.left .rename{justify-content:flex-start}
  .cycle{text-align:left}
}

/* creative variants */
.variants{display:grid;gap:var(--s4);margin:var(--s4) 0 0}
.variants figure{margin:0}
.variants img{width:100%;height:auto;display:block;border:1px solid rgba(34,37,42,.14)}
.variants figcaption{font-family:var(--utility);font-size:11px;letter-spacing:.07em;
  text-transform:uppercase;color:var(--mist);margin-top:var(--s2)}

/* search performance panel */
.gsc{margin-top:var(--s4);border:1px solid rgba(34,37,42,.16);padding:var(--s4)}
.gsc-figs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--s4);
  margin-bottom:var(--s4);text-align:left}
.gsc-figs b{font-family:var(--display);font-weight:600;font-size:clamp(18px,2.1vw,24px);
  letter-spacing:-.02em;color:var(--graphite);display:block;line-height:1}
.gsc-figs b.up{color:var(--oxblood)}
.gsc-figs span{font-family:var(--utility);font-size:10.5px;letter-spacing:.07em;
  text-transform:uppercase;color:var(--mist);display:block;margin-top:6px;line-height:1.4}
.gsc svg{width:100%;height:auto;display:block}
.gsc .src{font-family:var(--utility);font-size:10.5px;letter-spacing:.05em;
  color:var(--mist);margin-top:var(--s3);text-align:left}
.msz.left .gsc,.msz.left .gsc-figs,.msz.left .gsc .src{text-align:left}
@media (max-width:599px){.gsc-figs{grid-template-columns:1fr 1fr}}

/* ---------- case study prose blocks ---------- */
.clist{list-style:none;padding:0;margin:var(--s5) 0 0;max-width:60ch}
.clist li{border-top:1px solid rgba(34,37,42,.16);padding:var(--s4) 0;font-size:17px;line-height:1.6}
.clist li:last-child{border-bottom:1px solid rgba(34,37,42,.16)}
.clist li b{font-family:var(--display);font-weight:500;font-size:clamp(17px,1.9vw,20px);
  letter-spacing:-.012em;color:var(--graphite);display:block;margin-bottom:var(--s2)}
.clist li span{display:block;color:var(--mist);font-size:16px;margin-top:var(--s2)}

.feature{border-top:1px solid var(--oxblood);border-bottom:1px solid var(--oxblood);
  padding:var(--s6) 0;margin-top:var(--s5)}
.feature p{max-width:58ch}
.pull{font-family:var(--display);font-weight:500;
  font-size:clamp(22px,3.2vw,34px);line-height:1.18;letter-spacing:-.022em;
  color:var(--oxblood);margin:var(--s5) 0 0;max-width:16em}
.spike{font-family:var(--display);font-weight:600;font-size:clamp(40px,7vw,84px);
  line-height:1;letter-spacing:-.04em;color:var(--oxblood);margin:var(--s5) 0;display:block}
.spike small{display:block;font-family:var(--utility);font-size:12px;font-weight:400;
  letter-spacing:.09em;text-transform:uppercase;color:var(--mist);margin-top:var(--s3)}

/* ---------- pillars ---------- */
.pillars{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s5);margin-top:var(--s5)}
.pillar{border-top:1px solid var(--graphite);padding-top:var(--s4)}
.pillar h3{font-family:var(--display);font-weight:500;font-size:clamp(18px,2vw,22px);
  letter-spacing:-.014em;line-height:1.25;margin:0 0 var(--s2);color:var(--graphite)}
.pillar .need{font-family:var(--utility);font-size:11px;letter-spacing:.08em;
  text-transform:uppercase;color:var(--mist);display:block;margin-bottom:var(--s4)}
.pillar dl{margin:0}
.pillar dt{font-family:var(--display);font-weight:600;font-size:clamp(24px,3vw,32px);
  letter-spacing:-.028em;color:var(--oxblood);line-height:1}
.pillar dd{margin:4px 0 var(--s4);font-family:var(--utility);font-size:11px;
  letter-spacing:.06em;text-transform:uppercase;color:var(--mist);line-height:1.5}
.pillar dd:last-child{margin-bottom:0}
@media (max-width:759px){.pillars{grid-template-columns:1fr;gap:var(--s6)}}
.period{font-family:var(--utility);font-size:11px;letter-spacing:.05em;color:var(--mist);
  margin-top:var(--s5)}

/* tighter rhythm for short case studies */
.tight section{padding-top:clamp(48px,7vw,96px)}
.tight .cs-hero{padding-top:clamp(40px,6vw,88px)}
.tight p{max-width:66ch}
.tight .standfirst{max-width:38ch}

/* ---------- stat cards ---------- */
.cards{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--s4);margin-top:var(--s5)}
.cards.three{grid-template-columns:repeat(3,minmax(0,1fr))}
.statcard{border:1px solid rgba(34,37,42,.18);padding:var(--s4);background:transparent}
.statcard b{display:block;font-family:var(--display);font-weight:600;
  font-size:clamp(26px,3.2vw,36px);letter-spacing:-.03em;line-height:1;color:var(--oxblood)}
.statcard b small{font-size:.5em;font-weight:500;letter-spacing:0}
.statcard .lab{display:block;font-family:var(--utility);font-size:10.5px;letter-spacing:.08em;
  text-transform:uppercase;color:var(--mist);margin:var(--s3) 0 var(--s3);line-height:1.5}
.statcard p{margin:0;font-size:15px;line-height:1.55;color:var(--ink);max-width:none}

.cards.dark .statcard{background:var(--graphite);border-color:var(--graphite)}
.cards.dark .statcard b{color:var(--paper)}
.cards.dark .statcard .lab{color:rgba(242,240,236,.6)}
.cards.dark .statcard p{color:rgba(242,240,236,.82)}

@media (max-width:899px){.cards{grid-template-columns:1fr 1fr}}
@media (max-width:599px){.cards,.cards.three{grid-template-columns:1fr}}

.part{font-family:var(--utility);font-size:11px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--mist);border-top:1px solid rgba(34,37,42,.16);padding-top:var(--s3);margin-top:var(--s6)}

/* ---------- hub block ---------- */
.hub{display:grid;grid-template-columns:minmax(0,0.85fr) minmax(0,1fr);gap:var(--s6);
  align-items:start;margin-top:var(--s5)}
.hub-shot{border:1px solid rgba(34,37,42,.18);padding:var(--s2);background:rgba(34,37,42,.04);margin:0;min-width:0;max-width:100%}
.hub-shot img{width:100%;max-width:100%;height:auto;display:block}
.hub-steps{display:grid;gap:var(--s4)}
.hub-step{border-left:2px solid var(--oxblood);padding-left:var(--s4)}
.hub-step .num{font-family:var(--display);font-weight:600;font-size:22px;letter-spacing:-.02em;
  color:rgba(34,37,42,.28);display:block;line-height:1}
.hub-step h3{font-family:var(--display);font-weight:500;font-size:clamp(17px,1.9vw,20px);
  letter-spacing:-.012em;margin:var(--s2) 0 var(--s2);color:var(--graphite)}
.hub-step p{margin:0;font-size:16px;line-height:1.6;color:var(--mist);max-width:none}
@media (max-width:899px){.hub{grid-template-columns:minmax(0,1fr);gap:var(--s5)}
  .hub-shot{max-width:420px}}

/* ---------- constraint cards ---------- */
.cons{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:var(--s3);margin-top:var(--s5)}
.con{border:1px solid rgba(34,37,42,.18);padding:var(--s4);display:flex;flex-direction:column}
.con:nth-child(even){background:var(--graphite);border-color:var(--graphite)}
.con h3{font-family:var(--display);font-weight:500;font-size:17px;line-height:1.25;
  letter-spacing:-.012em;margin:0 0 var(--s3);color:var(--graphite)}
.con:nth-child(even) h3{color:var(--paper)}
.con p{margin:0;font-size:14.5px;line-height:1.55;color:var(--mist);max-width:none}
.con:nth-child(even) p{color:rgba(242,240,236,.78)}
@media (max-width:1023px){.cons{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:719px){.cons{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:479px){.cons{grid-template-columns:1fr}}

/* outcomes need the accent to read as outcomes */
.owned-item .outcome{color:var(--oxblood);font-family:var(--display);font-weight:500}
.band .brands{margin-bottom:var(--s5)}

/* condensed homepage rhythm */
.tight .owned-item{padding:var(--s4) 0}
.tight .depth{gap:var(--s5) var(--s6);margin-top:var(--s4)}
.tight .band{margin-bottom:var(--s5)}
.tight .pivot{padding:var(--s5) 0;margin:var(--s5) 0}
.tight .work-row{padding:var(--s4) 0}
.tight .rec{gap:var(--s3) var(--s5);margin-top:var(--s4)}
.tight .platforms{margin-top:var(--s5)}
.tight h1{margin-bottom:var(--s4)}
.tight .thesis{margin-bottom:var(--s4)}

.tight section{padding-top:clamp(40px,5.5vw,76px)}
.tight .owned-item h3{margin-bottom:var(--s2)}
.tight .owned-item p{margin:0}
.tight span.outcome{display:block;margin-top:var(--s2)}
.tight .owned-item h3{max-width:32ch}

/* hero intro */
.intro{margin-top:var(--s6);max-width:66ch}
.intro p{font-size:18px;line-height:1.62;margin:0 0 var(--s4)}
.intro p:last-child{margin-bottom:0}
.intro .kicker{font-family:var(--display);font-weight:500;
  font-size:clamp(19px,2.1vw,23px);line-height:1.3;letter-spacing:-.014em;
  color:var(--oxblood);max-width:44ch;margin-top:var(--s5)}

.bandhead{font-family:var(--display);font-weight:600;font-size:clamp(22px,2.5vw,28px);
  letter-spacing:-.018em;margin:0 0 var(--s5);color:var(--graphite)}

/* AI block inside the ownership section */
.aiblock{border-top:1px solid rgba(34,37,42,.16);padding-top:var(--s5);margin-top:var(--s5)}
.aiblock .lead{font-family:var(--display);font-weight:500;
  font-size:clamp(19px,2.1vw,24px);line-height:1.26;letter-spacing:-.014em;
  color:var(--graphite);max-width:30ch;margin:0 0 var(--s4)}
.aiblock figure{margin:var(--s5) 0 0;max-width:520px}
.aiblock img{width:100%;height:auto;display:block;border:1px solid rgba(34,37,42,.18)}
.aiblock figcaption{font-family:var(--utility);font-size:11px;letter-spacing:.07em;
  text-transform:uppercase;color:var(--mist);margin-top:var(--s3)}

/* hero: intro beside a colour portrait */
.introgrid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,240px);
  gap:var(--s6);align-items:start;margin-top:var(--s6)}
.introgrid .intro{margin-top:0;max-width:54ch}
.heroshot{width:100%;height:auto;display:block;aspect-ratio:4/5;object-fit:cover}
@media (max-width:899px){
  .introgrid{grid-template-columns:1fr;gap:var(--s5)}
  .heroshot{max-width:200px}
}

/* ownership cards, two close stone tints so the set reads as steps
   without dropping black slabs into a light page */
.owned-item.alt{border-top:0;padding:var(--s4) var(--s5);margin-bottom:var(--s2);
  border-left:2px solid rgba(113,32,47,.35)}
.owned-item.alt:last-of-type{border-bottom:0}
.owned-item.alt:nth-of-type(odd){background:#EAE7E0}
.owned-item.alt:nth-of-type(even){background:#E2DED6;border-left-color:var(--oxblood)}
.owned-item.alt h3{color:var(--graphite)}
.owned-item.alt p{color:var(--mist)}
.owned-item.alt .outcome{color:var(--oxblood)}

/* contact is text only now the portrait sits in the hero */
.contact{display:block;padding-bottom:clamp(64px,10vw,120px)}
.contact .txt h2{margin-bottom:var(--s4)}

/* ---------- case study deck ---------- */
.deck{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s3);margin-top:var(--s4)}
.csc{display:flex;flex-direction:column;text-decoration:none;color:inherit;
  background:#EAE7E0;border-left:2px solid rgba(113,32,47,.35);
  padding:var(--s4) var(--s5) var(--s5);
  transition:background .18s ease,border-color .18s ease}
.csc:nth-child(even){background:#E2DED6}
.csc:hover{background:#DBD5CA;border-left-color:var(--oxblood)}
.csc .n{font-family:var(--utility);font-size:11px;letter-spacing:.1em;color:var(--mist)}
.csc h3{font-family:var(--display);font-weight:500;font-size:clamp(18px,2vw,22px);
  line-height:1.22;letter-spacing:-.014em;margin:var(--s3) 0 var(--s2);color:var(--graphite)}
.csc p{margin:0 0 var(--s4);font-size:15.5px;line-height:1.55;color:var(--mist);max-width:none}
.csc .stat{font-family:var(--display);font-weight:600;font-size:clamp(19px,2.2vw,24px);
  letter-spacing:-.022em;color:var(--oxblood);margin-top:auto}
.csc .go{font-family:var(--utility);font-size:11px;letter-spacing:.09em;text-transform:uppercase;
  color:var(--mist);margin-top:var(--s3)}
.csc:hover .go{color:var(--oxblood)}
@media (max-width:899px){.deck{grid-template-columns:1fr}}

/* ---------- career bands side by side ---------- */
.bands{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--s6);align-items:start}
.bands .band{margin-bottom:0}
@media (max-width:899px){.bands{grid-template-columns:1fr;gap:var(--s5)}}

/* stats bar reflows to whatever number of figures it holds */
.stats{grid-template-columns:repeat(auto-fit,minmax(150px,1fr))}

/* Webinar case study: restrained diagrams and result panels */
.icon-defs{position:absolute;width:0;height:0;overflow:hidden}
.line-icon{width:29px;height:29px;fill:none;stroke:currentColor;stroke-width:1.65;stroke-linecap:round;stroke-linejoin:round;flex:none}
.teal-dot{color:#24747A}
.webinar-hero .standfirst{max-width:58ch}
.hero-impact{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(250px,.65fr);margin-top:var(--s5);background:#13504E;border-top:1px solid #13504E}
.impact-figure{padding:clamp(28px,5vw,54px);color:var(--paper);min-width:0}
.impact-kicker{display:block;font:500 11px/1.4 var(--utility);letter-spacing:.11em;text-transform:uppercase;color:rgba(242,240,236,.72);margin-bottom:var(--s4)}
.impact-figure strong{display:block;font:600 clamp(66px,10vw,108px)/.82 var(--display);letter-spacing:-.075em;color:var(--paper);white-space:nowrap}
.impact-figure strong span{font-size:.52em;vertical-align:top;margin-left:3px;color:#73C6B5}
.impact-figure p{font:500 clamp(20px,2.5vw,28px)/1.2 var(--display);letter-spacing:-.02em;color:var(--paper);margin:var(--s4) 0 0;max-width:16ch}
.impact-context{padding:clamp(28px,4vw,44px);background:#E4EFEC;color:#13504E;display:flex;flex-direction:column;justify-content:center;border-left:1px solid rgba(19,80,78,.18)}
.impact-context .line-icon{margin-bottom:var(--s5)}
.impact-context b{font:600 clamp(25px,3vw,36px)/1.05 var(--display);letter-spacing:-.035em;max-width:8ch}
.impact-context p{font-size:16px;line-height:1.55;margin:var(--s4) 0 0;color:var(--graphite)}
.impact-note{font:11px/1.55 var(--utility);letter-spacing:.025em;color:var(--mist);margin:var(--s3) 0 0;max-width:96ch}
.hero-banner{position:relative;margin-top:var(--s5);height:clamp(230px,34vw,400px);overflow:hidden;background:#E8EFEE}
.hero-banner img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 54%}
.banner-caption{position:absolute;left:0;bottom:0;max-width:370px;background:rgba(242,240,236,.94);padding:var(--s4) var(--s5);font:500 clamp(20px,2.5vw,30px)/1.2 var(--display);letter-spacing:-.02em;color:var(--graphite)}
.banner-caption span{display:block}
.banner-caption span+span{color:#13504E}
.hero-proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-bottom:1px solid rgba(34,37,42,.16)}
.hero-proof div{padding:var(--s4) 0;min-width:0}
.hero-proof div+div{border-left:1px solid rgba(34,37,42,.16);padding-left:var(--s4)}
.hero-proof b{display:block;font:600 clamp(17px,2vw,21px)/1.2 var(--display);letter-spacing:-.02em;color:#13504E}
.hero-proof span{display:block;margin-top:6px;font:11px/1.45 var(--utility);letter-spacing:.05em;text-transform:uppercase;color:var(--mist)}
.journey-strip{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));gap:var(--s2);margin:var(--s5) 0 var(--s6);padding:var(--s4) 0;border-top:1px solid rgba(34,37,42,.16);border-bottom:1px solid rgba(34,37,42,.16)}
.journey-strip div{min-width:0;position:relative;text-align:center;color:#13504E}
.journey-strip div+div:before{content:'→';position:absolute;left:-12px;top:12px;color:#24747A;font:18px var(--display)}
.journey-strip svg{box-sizing:content-box;display:block;border:1px solid #B7CFCE;border-radius:50%;padding:13px;margin:0 auto var(--s3);width:26px;height:26px}
.journey-strip span{display:block;font:12px/1.3 var(--utility);color:var(--graphite)}
.journey{margin:var(--s5) 0 0}
.journey ol{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--graphite);border-bottom:1px solid rgba(34,37,42,.16)}
.journey li{position:relative;padding:var(--s5) var(--s4) var(--s5) 0;min-width:0}
.journey li+li{border-left:1px solid rgba(34,37,42,.16);padding-left:var(--s4)}
.journey-no{display:inline-flex;width:40px;height:40px;align-items:center;justify-content:center;border:1px solid var(--oxblood);border-radius:50%;font:500 12px var(--utility);color:var(--oxblood);margin-bottom:var(--s4)}
.journey h3{font:500 clamp(18px,2vw,22px)/1.2 var(--display);letter-spacing:-.018em;margin:0 0 var(--s3);color:var(--graphite)}
.journey p{font-size:16px;line-height:1.5;margin:0;color:var(--mist)}
.journey figcaption{font:12px/1.5 var(--utility);color:var(--mist);margin-top:var(--s3)}
.results{display:grid;grid-template-columns:minmax(0,1.65fr) minmax(220px,1fr);gap:var(--s4);margin:var(--s5) 0 var(--s4)}
.results-main,.results-outcome{border:1px solid rgba(34,37,42,.18);padding:var(--s4);min-width:0}
.results-outcome{background:var(--graphite);color:var(--paper)}
.results-label{font:500 12px/1.5 var(--utility);letter-spacing:.07em;text-transform:uppercase;color:var(--mist);margin:0 0 var(--s5)}
.results-outcome .results-label{color:#C6C5C2}
.results-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--s4)}
.results-grid strong{display:block;font:600 clamp(24px,3vw,36px)/1 var(--display);letter-spacing:-.03em;color:var(--oxblood)}
.results-grid span{display:block;font:12px/1.5 var(--utility);letter-spacing:.04em;text-transform:uppercase;color:var(--mist);margin-top:var(--s2)}
.results-path{display:grid;gap:7px;margin:var(--s5) 0 var(--s4)}
.results-path span{height:9px;background:var(--graphite);display:block}
.results-path span+span{background:var(--oxblood)}
.results-foot{font-size:15px;line-height:1.5;margin:0;color:var(--ink)}
.outcome-big{display:block;font:600 clamp(30px,4.2vw,48px)/1.02 var(--display);letter-spacing:-.045em;color:var(--paper);max-width:8ch}
.results-outcome p:not(.results-label){font-size:17px;line-height:1.5;margin:var(--s4) 0;color:var(--paper)}
.results-outcome span{display:block;border-top:1px solid rgba(242,240,236,.35);padding-top:var(--s4);font:500 13px/1.5 var(--utility);letter-spacing:.03em;color:var(--paper)}
.results-chain{display:flex;align-items:center;flex-wrap:wrap;gap:8px;margin:var(--s5) 0 var(--s4)}
.results-chain span{border:1px solid #9CB9B9;background:#EBF2F1;padding:8px 10px;font:500 11px/1 var(--utility);letter-spacing:.05em;text-transform:uppercase;color:#13504E}
.results-chain i{font:17px/1 var(--display);font-style:normal;color:#24747A}
@media(max-width:820px){.journey ol{grid-template-columns:repeat(2,minmax(0,1fr))}.journey li:nth-child(3){border-left:0;border-top:1px solid rgba(34,37,42,.16);padding-left:0}.journey li:nth-child(4){border-top:1px solid rgba(34,37,42,.16)}.journey-strip{grid-template-columns:repeat(4,minmax(0,1fr));row-gap:var(--s4)}.journey-strip div:nth-child(5):before{display:none}}
@media(max-width:700px){.hero-impact{grid-template-columns:1fr}.impact-context{border-left:0;border-top:1px solid rgba(19,80,78,.18)}.impact-context b{max-width:none}.hero-proof{grid-template-columns:1fr}.hero-proof div,.hero-proof div+div{padding:var(--s3) 0;border-left:0}.hero-proof div+div{border-top:1px solid rgba(34,37,42,.12)}}
@media(max-width:650px){.results{grid-template-columns:1fr}.journey ol{grid-template-columns:1fr}.journey li,.journey li+li,.journey li:nth-child(3){border-left:0;border-top:1px solid rgba(34,37,42,.16);padding:var(--s4) 0}.journey li:first-child{border-top:0}.journey li{display:grid;grid-template-columns:48px 1fr;gap:var(--s3)}.journey-no{margin:0}.journey h3{margin-bottom:var(--s2)}.banner-caption{padding:var(--s3) var(--s4);max-width:80%}}
@media(max-width:420px){.journey-strip{grid-template-columns:repeat(2,minmax(0,1fr))}.journey-strip div:nth-child(odd):before{display:none}}

/* ---------- performance-led campaign ---------- */
.campaign-schedule{list-style:none;padding:0;margin:var(--s5) 0 var(--s6);display:grid;
  grid-template-columns:repeat(5,minmax(0,1fr));border-top:1px solid #9CB9B9;
  border-bottom:1px solid rgba(34,37,42,.16)}
.campaign-schedule li{position:relative;padding:var(--s4);min-width:0;background:#EBF2F1}
.campaign-schedule li:nth-child(even){background:#E3ECEB}
.campaign-schedule li+li{border-left:1px solid rgba(19,80,78,.18)}
.campaign-schedule li+li:before{content:'→';position:absolute;left:-10px;top:25px;
  width:20px;text-align:center;color:#24747A;background:var(--paper);font:18px var(--display)}
.campaign-schedule span{display:block;font:500 11px/1.4 var(--utility);letter-spacing:.1em;
  text-transform:uppercase;color:#24747A;margin-bottom:var(--s3)}
.campaign-schedule b{display:block;font:500 17px/1.25 var(--display);letter-spacing:-.01em;
  color:var(--graphite);margin-bottom:var(--s2)}
.campaign-schedule p{font-size:14px;line-height:1.5;color:var(--mist);margin:0;max-width:none}
.artefact-heading{margin:0 0 var(--s5);max-width:710px}
.artefact-heading .eyebrow{color:#24747A;margin-bottom:var(--s3)}
.artefact-heading h3{font:500 clamp(23px,2.8vw,32px)/1.2 var(--display);letter-spacing:-.02em;color:var(--graphite);margin:0 0 var(--s3)}
.artefact-heading p:last-child{font-size:17px;line-height:1.6;margin:0;color:var(--ink)}
.artefacts{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(250px,.72fr);gap:var(--s4);align-items:start;margin-bottom:var(--s3)}
.artefact-card{margin:0;min-width:0}
.artefact-frame{position:relative;display:block;height:clamp(540px,62vw,700px);overflow:hidden;border:1px solid rgba(34,37,42,.18);background:#E4ECE9;text-decoration:none;color:var(--paper)}
.artefact-frame img{display:block;transition:transform .25s ease}
.artefact-card--schedule .artefact-frame img{width:100%;height:100%;object-fit:cover;object-position:top}
.artefact-card--email .artefact-frame{background:#DDE9E4;padding:20px}
.artefact-card--email .artefact-frame img{width:100%;height:100%;object-fit:contain;object-position:top center;filter:drop-shadow(0 14px 18px rgba(34,37,42,.14))}
.artefact-frame:hover img{transform:scale(1.01)}
.artefact-frame:focus-visible{outline:3px solid #24747A;outline-offset:3px}
.artefact-frame>span{position:absolute;right:12px;bottom:12px;background:#13504E;color:var(--paper);padding:9px 12px;font:500 10px/1 var(--utility);letter-spacing:.05em;text-transform:uppercase}
.artefact-card figcaption{padding:var(--s3) 0 var(--s4);border-bottom:1px solid rgba(34,37,42,.16)}
.artefact-card figcaption b{display:block;font:500 16px/1.35 var(--display);color:var(--graphite)}
.artefact-card figcaption small{display:block;margin-top:5px;font:11px/1.5 var(--utility);letter-spacing:.04em;text-transform:uppercase;color:var(--mist)}
.artefact-note{font:11px/1.55 var(--utility);letter-spacing:.03em;color:var(--mist);margin:0 0 var(--s6);max-width:90ch}
.survey-detail{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(230px,.9fr);gap:var(--s5);padding:var(--s5);margin-bottom:var(--s5);border-top:2px solid #24747A;background:#E8F0EE}
.survey-intro .eyebrow{color:#24747A;margin-bottom:var(--s3)}
.survey-intro h3{font:500 clamp(22px,2.6vw,30px)/1.2 var(--display);letter-spacing:-.02em;color:var(--graphite);margin:0 0 var(--s3);max-width:17ch}
.survey-intro p:last-child{font-size:17px;line-height:1.6;margin:0;color:var(--ink)}
.survey-steps{list-style:none;counter-reset:survey;margin:0;padding:0;border-top:1px solid #9CB9B9}
.survey-steps li{padding:var(--s3) 0;border-bottom:1px solid #9CB9B9}
.survey-steps span{font:500 11px/1.4 var(--utility);letter-spacing:.08em;text-transform:uppercase;color:#13504E}
.survey-steps p{font:500 16px/1.45 var(--display);color:var(--graphite);margin:5px 0 0}
.advocacy{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(260px,.85fr);
  gap:var(--s5);align-items:stretch}
.advocacy-copy{border-left:2px solid #24747A;padding:var(--s4) var(--s5)}
.advocacy-copy .eyebrow{color:#24747A;margin-bottom:var(--s3)}
.advocacy-copy h3{font:500 clamp(21px,2.4vw,28px)/1.2 var(--display);
  letter-spacing:-.018em;color:var(--graphite);margin:0 0 var(--s3)}
.advocacy-copy p:last-child{font-size:17px;line-height:1.6;color:var(--ink);margin:0}
.review-card{margin:0;background:#13504E;color:var(--paper);padding:var(--s5);
  display:flex;flex-direction:column;justify-content:center}
.review-card .stars{color:#F5CE58;letter-spacing:.12em;font-size:17px;margin-bottom:var(--s4)}
.review-card p{font:400 clamp(19px,2.2vw,24px)/1.45 var(--body);margin:0 0 var(--s4);
  color:var(--paper);max-width:none}
.review-card cite{font:400 11px/1.5 var(--utility);letter-spacing:.07em;text-transform:uppercase;
  color:rgba(242,240,236,.72);font-style:normal}
.review-context{font:12px/1.55 var(--utility);color:var(--mist);margin:var(--s3) 0 0;max-width:90ch}
@media(max-width:900px){
  .campaign-schedule{grid-template-columns:1fr 1fr}
  .campaign-schedule li+li{border-left:0;border-top:1px solid rgba(19,80,78,.18)}
  .campaign-schedule li:nth-child(even){border-left:1px solid rgba(19,80,78,.18)}
  .campaign-schedule li+li:before{display:none}
  .campaign-schedule li:last-child{grid-column:1/-1}
  .artefacts{grid-template-columns:minmax(0,1.25fr) minmax(220px,.75fr)}
}
@media(max-width:700px){
  .artefacts{grid-template-columns:1fr}
  .artefact-frame{height:560px}
  .artefact-card--schedule .artefact-frame{height:clamp(440px,125vw,560px);background:#fff}
  .artefact-card--schedule .artefact-frame img{object-fit:contain}
  .artefact-card--email{max-width:420px;width:100%;margin-left:auto;margin-right:auto}
  .survey-detail{grid-template-columns:1fr;gap:var(--s4);padding:var(--s4)}
  .advocacy{grid-template-columns:1fr}
  .advocacy-copy{padding:var(--s4)}
}
@media(max-width:520px){
  .campaign-schedule{grid-template-columns:1fr}
  .campaign-schedule li:nth-child(even){border-left:0}
  .campaign-schedule li:last-child{grid-column:auto}
}